IT doesn’t have to be news
Content for Tech can be great for attracting new customers for your IT company. Most of the time content writers focus on news, new features, trends and technology. But is doesn’t have to be like that. There is more content your target audience love and benefits your IT company.
Admitted, you want to be known for your innovative projects, great knowledge and customer intimacy. But you also want to be known as a company who cares about people and the environment, right? So a piece of content focusing on changing your target audiences opinion into a favorable taste of sustainability and people focus is a good thing. And it doesn’t have to be hard to do so. Let’s give you an example of such a piece of content which contributes to a sustainable brand by using an innovative tech project of a main IT vendor; Microsoft’s project Natick used for a blog item on Caase.com website by Quexcel (sorry, Dutch only).
Do you want the opinion of your target audience changed into your direction and be a more favorable brand? Talk to our content-for-tech writers.