Despite the fact that Digital Marketing is highly digitized, there is still a human touch. In the end, it is humans who buy your solutions and services, not businesses. But, because only a couple of marketing employees at your IT business can’t serve the world 24/7, the backbone of Digital Marketing is marketing automation. Preferably with integrated artificial intelligence to be able to interact and communicate with your target audience. Science fiction? It was, just a couple of years ago. Today it is day-2-day practice to be able to survive tomorrow.